In places like Wokingham, Bracknell and Reading, poverty is often invisible.
 

These are areas known for good schools, leafy streets and high employment. But behind closed doors, thousands of children are growing up without the essentials they need — and their families are struggling in silence.
 

It’s never just a blazer is a report by First Days Children’s Charity that exposes the reality of poverty in affluent communities — why it’s overlooked, how stigma keeps families hidden, and what happens when funding and policy fail to recognise need where it doesn’t “look right”.
 

This report is for funders, partners and decision-makers who want to understand invisible poverty properly — and be part of the solution.